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Vodafone Emerges As EE Challenger in London Urban Experience Mobile Performance Study

Exams by RootMetrics present that though EE is the highest performing operator, Vodafone is rising as a critical contender, particularly within the seven central districts making up the London City Zone.

Some highlights:

EE claimed 15 out of 19 total awards outright or tied for first place, with Vodafone second with seven awards, throughout all London areas examined together with the London City Zone, venues, transit stations, retail areas, and airports.
Within the seven central districts making up the London City Zone, EE and Vodafone shared the general efficiency award. EE received or shared three different awards and Vodafone received two others within the City Zone.
EE claimed two out of three titles throughout the examined London venues
Vodafone secured two titles for the capital’s practice stations
EE claimed the highest spot for each Westfield buying centres, tying with Vodafone at Westfield London (Shepherd’s Bush)
EE earned a clear sweep throughout the town’s airports
O2 and Three’s solitary wins each got here in textual content efficiency within the City Zone
Reliability was glorious throughout testing, except venues
The London City Zone exams have been carried out throughout seven districts together with Canary Wharf and Westminster

Whole City Expertise

Londoners depend on their cellphones, and so they anticipate them to work wherever they’re, whether or not they’re in a taxi, ready for a practice, out buying, or watching a match at Wembley. To mirror these wants, RootMetrics has added new testing areas this yr to mirror the locations which are necessary for metropolis dwellers, together with core city districts, venues, transit stations, and retail places. The stories based mostly on these provide detailed native knowledge to enhance RootMetrics’ present suite of reviews protecting airports, bigger metro areas, the nations of the UK, and the UK itself.

In wanting throughout the London City Zone (made up of seven central districts), venues, transit stations, retail places, and airports, EE topped the rankings by itself or tied for 15 out of 19 awards. Vodafone claimed seven out of 19 awards, whereas O2 and Three every claimed one award.

In previous RootMetrics testing throughout the UK, EE has typically led the pack uncontested. In actual fact, in the newest outcomes for the bigger London metropolitan space, EE received or shared all awards. The most recent outcomes reveal that Vodafone, particularly, is providing actual competitors within the metropolis core, which may broaden elsewhere as upgrades proceed.

London City Zone

In its first-ever analysis specializing in a metropolis’s most densely populated areas, RootMetrics, lately acquired by IHS Inc., carried out 60,000 exams, with 50% of time spent indoors, with a purpose to present probably the most correct image of cell efficiency in seven central London districts. Testing was carried out in Bloomsbury, Canary Wharf, Chelsea, Metropolis of London, Knightsbridge, Mayfair and Westminster – the districts which collectively make up the London City Zone.

EE and Vodafone shared the general efficiency award within the London City Zone. EE additionally gained awards outright in community reliability and cellular web efficiency, whereas sharing the textual content efficiency award with O2 and Three. Vodafone secured the community pace and name efficiency awards outright.

Reliability throughout the London core is usually stable, exhibiting that buyers ought to usually count on easy service all through town except for venues, which have room for enchancment.

One space the place EE is just not main is blocked calls, with double the failure price (2.6%) as Vodafone (1.3%). EE does, nevertheless, have the biggest 4G footprint throughout the London City Zone (ninety five.8%), though each operator is now above seventy five%.


In assessments carried out inside among the capital’s main venues, EE claimed two out of three awards, popping out on high at Wembley Stadium and the Emirates Stadium. Vodafone secured first place on the O2 Enviornment. Pace was discovered to be a difficulty on the venues, with not one of the operators in a position to present constantly quick speeds at each venue. EE had the quickest speeds at Wembley and the Emirates, however dropped considerably on the O2 Area.

The quickest median add velocity discovered at any of the venues was EE’s 9.9 Mbps on the Emirates, which might permit a 4 Mb picture to be uploaded in round 4 seconds. In the meantime, at Three’s median add velocity of zero.2 Mbps recorded at Wembley, the slowest of any venue, it could take round 2.5 minutes to add the identical picture.

The flexibility for cellular customers to make a community connection, and keep related till the cell job, name, or textual content is full is a serious concern for the operators at these venues.Solely Vodafone was capable of present wonderful reliability efficiency as soon as the patron has linked to the community on the Emirates and whereas connecting and staying linked on the O2 Area. EE and O2 supplied glorious performances as soon as related at Wembley and the O2 Enviornment respectively, however the operators struggled in reliability throughout the remainder of the venues, with Three failing to realize a wonderful rating at any venue.

Prepare stations

Vodafone and EE divided the awards on the capital’s main practice stations, the place testing was carried out all through the primary concourses and platforms. EE earned the highest award throughout Euston, London Bridge, and Waterloo, with Vodafone successful Liverpool Road outright. The 2 operators tied for the general award at London Victoria. EE achieved the quickest and most constant speeds throughout the stations, with a noteworthy 32.2 Mbps median obtain pace at London Bridge. Vodafone, in the meantime, secured the quickest median obtain speeds at Liverpool Avenue and Waterloo, and confirmed higher reliability total.


EE earned a clear sweep throughout all of the capital’s airports for general efficiency and pace. EE’s median obtain pace at Heathrow was the quickest recorded at any airport. At 31.2 Mbps it was six occasions sooner than the velocity of the following closest operator at Heathrow, Three. Operator efficiency proved to be essentially the most dependable at London Metropolis Airport, with each operator attaining a superb score for reliability.


Within the check of the capital’s largest purchasing centres, Vodafone tied for the highest award at Westfield London Purchasing Centre in Shepherd’s Bush with EE, who additionally claimed the Westfield Stratford Metropolis Procuring Centre title outright. Operator efficiency was most dependable at Stratford, with solely O2 failing to attain wonderful efficiency. Vodafone was the one operator capable of produce a wonderful efficiency at Westfield London as soon as related to the community.

Scott Stonham, Director of Worldwide Strategic Accounts at RootMetrics, mentioned: “London is among the most densely populated cities on the earth and this report provides a scientific indication of how seemingly you might be to get pleasure from strong cell efficiency in a few of its busiest places. A very good cellular service is an important a part of a metropolis’s primary infrastructure and whereas we are able to obtain good efficiency throughout the capital, our information reveals networks have some room for enchancment relating to dealing with demand in giant venues.”


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