Telefonica is to ramp up marketing efforts for smartphones based on the Windows Phone operating system after signing a support agreement with Microsoft.
Initially for a period of one year, Telefónica will enhance marketing activities in support of its Windows Phone 8 devices in the UK, Germany, Spain, Mexico, Brazil and Chile.
Telefónica said that it is taking action to encourage the presence of additional mobile operating platforms as an alternative to the current duopoly of Android and Apple’s iOS. The company added that promoting the use of Windows Phone 8 will benefit customers, as they will have more variety in operating platforms.
Telefónica plans to offer its clients enterprise-class business features such as Office 365 and SharePoint, as well as consumer-facing features such as Skydrive and Xbox. This collaboration with Microsoft is aiming to increase distribution of Windows Phone 8 devices.
As part of the commitment, Telefónica will encourage grown in market demand for Windows Phone 8 while working with suppliers to ensure the availability of high-quality Windows Phone 8 devices. It will be working with the leading manufacturers of Windows Phone 8 devices to make their commercial offering available throughout the duration of this enhanced marketing effort with Microsoft.