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Vietnam Smartphones Increase by 57% in 2014, Heats Up by Budget Models

A total amount of 28.7 million smart phones were delivered to Vietnam in 2014, reflecting a yearly development rate of 13 % year on year (YoY), according to IDC’s Asia Pacific Quarterly Mobile Phone Tracker, 2014 Q4. Smartphones delighted in the greatest development with overall deliveries of 11.6 million systems, reflecting a YoY development of 57 %. Smartphones likewise represented 41 % of all cellphones delivered to Vietnam in 2013 and are anticipated to eclipse function phones in 2015.

“Rapidly decreasing smartphone rates has actually resulted in the increase of smartphone penetration rates in Vietnam throughout 2014,” states Võ Lê Tâm Thanh, Senior Market Analyst, Mobile Devices at IDC Vietnam. “The inexpensive section has actually been the primary motorist, with 6 from 10 smartphones as budget plan designs priced listed below US$ 150 are delivered to Vietnam.”

Samsung continued to be the king of Vietnam smartphone market although its market share has actually fallen significantly over the previous couple of years, from 54 % in 2012 to 26 % in 2014. Nokia/Microsoft on the other hand remained to grow highly in Vietnam, climbing up from 16 % in 2013 to 24 % in 2014.

“Microsoft remains to resist worldwide trends with Vietnam where the business has actually developed a fortress within the area,” includes Daniel Pang, Senior Research Manager for Client Devices at IDC ASEAN. “However, the majority of its deliveries are targeted in the direction of budget plan customers as the financially rewarding premium section is still controlled by Apple and Samsung.”

IDC likewise tape-recorded an enhanced in smartphone deliveries within the 5″ to 5.5″ screen size band throughout last quarter of 2014. “While the Vietnamese are more resistant to phablet(*) trend as as compared to the other markets, IDC remains to see growing interest in bigger screen sizes,” includes Thanh. “This trend is assisted by both decreasing costs and greater interest in web surfing and mobile video gaming on bigger screen phones.”


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