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Smartphone Sales Surpassed One Billion Units in 2014

Worldwide sales of smartphones to end users had a record 4th quarter of 2014 with a boost of 29.9 percent from the 4th quarter of 2013 to reach 367.5 million systems, according to Gartner. Samsung lost the No. 1 area to Apple in the worldwide smartphone market in the 4th quarter of 2014. Samsung had actually been in the leading area given that 2012.

In 2014, sales of smartphones to end users totaled 1.2 billion systems, up 28.4 percent from 2013 (see Table 2) and represented two-thirds of international smart phone sales.

“Samsung’s efficiency in the smartphone market degraded additionally in the 4th quarter of 2014, when it lost almost 10 portion points in market share,” stated Anshul Gupta, primary research study expert at Gartner. “Samsung remains to have a hard time to regulate its falling smartphone share, which was at its greatest in the 3rd quarter of 2013. This down trend reveals that Samsung’s share of rewarding premium smartphone users has actually come under considerable pressure.”

“With Apple controling the premium phone market and the Chinese suppliers progressively providing quality hardware at lower costs, it is through a strong environment of apps, material and services distinct to Samsung gadgets that Samsung can protect more commitment and longer-term distinction at the luxury of the marketplace,” stated Roberta Cozza, research study director at Gartner.

Worldwide Smartphone Sales to End Users by Vendor in 4Q14( Thousands of Units )

Company Q4 2014 Q4 2013
Units Market Share Units Market Share
Apple 74,832 20.4% 50,224 17.8%
Samsung 73,032 19.9% 83,317 29.5%
Lenovo* 24,300 6.6% 16,465 5.8%
Huawei 21,038 5.7% 16,057 5.7%
Xiaomi 18,582 5.1% 5,598 2.0%
Others 155,701.6 42.4% 111,204.3 39.3%
Total 367,484.5 100.0% 282,866.2 100

Source: Gartner (March 2015)
* The outcomes for Lenovo consist of sales of smart phones by Lenovo and Motorola.

Apple: Apple reported its finest quarter ever in the 4th quarter of 2014, which saw it offer 74.8 million devices and transfer to the No. 1 position in the worldwide smartphone market. Apple’s very first ever large-screen phones remained to see big need with sales in China and U.S., growing at 56 percent and 88 percent, respectively. Apple’s strong environment and its brand-new iPhone 6 and iPhone 6 Plus drove strong replacements within the iOS base. These brand-new smartphones likewise provided brand-new users, who are trying to find bigger screen phones, a strong option to Android.Lenovo: In the 4th quarter of 2014, Lenovo *, that includes sales of smart phones by Lenovo and Motorola, relocated to the No. 3 area in the international smartphone market, reaching 6.6 percent market share and growing 47.6 percent year over year.

Lenovo’s sales of cellphones in its house market, China, grew 7.8 percent in the 4th quarter of 2014. In addition, its strong smart phone sales in Russia, India, Indonesia and Brazil in the 4th quarter of 2014 assisted it grow by 26 percent in the international cellphone market.Chinese suppliers, such as Huawei and Xiaomi, are remaining to enhance their sales in China and other abroad markets, enhancing their share in the mid to low-end smartphone market.” Chinese suppliers are not fans,”stated Ms. Cozza.” They are producing greater quality gadgets with appealing brand-new hardware functions that can equal the more recognized gamers in the cellphone market. Brand name structure and advertising will certainly be essential activities in choosing which Chinese suppliers can protect a grip in fully grown markets. “The accessibility of smartphones at lower costs sped up the migration of function phone users to smartphones pressing the smartphone os (OS)market to double-digit development in many arising nations, consisting of India, Russia and Mexico. This trend remained to benefit Android, which saw its market share grow 2.2 portion points in 2014, and 32 percent year on year (see Table 3 ).

Other and chinese smaller sized gamers drove Android’s efficiency in 2014, while more recognized gamers at the greater end of the marketplace remained to have a hard time to enhance stickiness to their brand names and environments|environments and brand names. Windows Phone’s efficiency was flat however it taped strong lead to some markets in Europe, and in business section.


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