The majority of both Apple iPhone Siri users and Google Now users are “very” satisfied with the voice control and recognition technologies, according to a survey by Parks Associates. Specifically, 55% of Apple Siri users and 50% of Google Now users are “very” satisfied with the technologies.
“Adoption rates for voice control technologies have increased over the last year; roughly one-fifth of broadband users surveyed use either Siri or Google Now,” said John Barrett, director, consumer analytics, Parks Associates. “Both Apple’s Siri technology and Google Now are commonly used to look up information and send text messages. However, over 50% of Siri users play music or schedule events with the technology, a much higher rate than Google Now users.”
Parks Associates analysts say the future outlook for voice control technologies received a boost when Intel Capital announced it will invest $100 million over 2-3 years in perceptual computing technologies, including voice and gesture control.
Parks Associates research:
- 48% of Siri users and 39% of Google Now users use the feature for five or more activities monthly
- 77% of Siri users and 70% of Google Now users use it to look up information
- 71% of Siri users and 74% of Google Now users use it to send text messages
“Roughly one-half of those using these features say it is ‘very important’ to have voice control on their next smartphone, and our research shows this consumer demand is expanding to TVs and other connected home devices,” Barrett said.