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Health Trackers and Smartwatches Attracting Very Totally different Segments of the Market

Age, earnings, and gender range vastly amongst health tracker and smartwatch homeowners, in keeping with NPD. Health trackers, which have a robust presence within the wearables market, have gained a big mainstream following. In line with the report 36 p.c of health tracker homeowners within the US are 35-fifty four years previous, forty one p.c had a median earnings of greater than $a hundred,000, and fifty four p.c had been ladies.

One-in-ten U.S. adults now personal a health tracker.

Smartwatches have not caught on as rapidly, with solely two p.c penetration, and attraction to a a lot totally different section of the market. Greater than two-thirds (69 %) of smartwatch house owners are 18-34 years previous, skew largely in the direction of the male inhabitants (seventy one p.c) and practically half (forty eight p.c) had an revenue beneath $45,000.

“There is no such thing as a ‘common’ client for the wearables market; the health tracker and smartwatch goal client are essentially completely different,” mentioned Wes Henderek, director NPD Related Intelligence. “Whereas we anticipate smartwatch possession to develop extra quickly over the following 12 months, there’ll stay a transparent place for the health tracker as a result of its dimension, battery life, and deal with one particular use case – versus the smartwatch which is attempting to be somewhat little bit of every part for everybody.”

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