Home / Bussiness / Consumer Awareness of Wireless Charging Doubles to 76% in 2015

Consumer Awareness of Wireless Charging Doubles to 76% in 2015

Client consciousness of wi-fi charging know-how has doubled, reaching seventy six % of shoppers in the USA, United Kingdom and China within the final 12 months. In 2014 solely 36 p.c of shoppers stated that they had heard of wi-fi charging expertise, in response to a latest client survey carried out by IHS.

“This 12 months is proving to be a breakthrough 12 months for wi-fi charging, as a considerable majority of shoppers at the moment are conscious of it,” stated Vicky Yussuff, analyst for wi-fi energy at IHS Expertise. “A key issue behind this development in consciousness was the adoption of wi-fi charging by Samsung, Apple and different excessive profile quantity producers, in addition to rising recognition of the wi-fi charging infrastructure out there within the public sector.”

Shipments of wi-fi energy receivers in cell phone handsets alone are anticipated to exceed a hundred and twenty million items in 2015, boosted by gross sales of the Samsung Galaxy S6 and S6 edge. Within the wearable electronics market, shipments of wi-fi charging receivers are anticipated to rise to greater than 20 million items in 2015; the Apple Watch is projected to take a dominant share of greater than 70 % of whole income in wi-fi-charging-enabled wearable gadgets.

“These main product roll outs reveal a transparent dedication to wi-fi charging from main manufacturers,” mentioned David Inexperienced, analysis supervisor for wi-fi energy at IHS Expertise. “Apple, Samsung and others have actually helped increase shopper consciousness, which in flip can assist drive demand. Additional examples embody the LG G4 and particular Verizon version of the Sony Xperia, each with twin-mode Qi and PMA commonplace wi-fi charging, and the latest BMW 7 Collection and different automotive bulletins.”

Bulletins earlier this yr from Starbucks and McDonalds to roll out wi-fi charging stations of their shops have targeted consideration on wi-fi charging within the hospitality sector. Of all customers who’ve used wi-fi charging at the least as soon as, fifty five % mentioned they’ve used wi-fi charging in a public place.

Solely 20 p.c of shoppers are literally utilizing wi-fi charging

Regardless of the numerous enhance in consciousness, the IHS Wi-fi Charging Shopper Insights Report, which surveyed customers in the UK, United States and China, discovered that solely 20 p.c of respondents are literally utilizing wi-fi charging know-how – and solely 16 % of these stated they use it to cost their gadgets each day. “Most present customers are utilizing wi-fi charging to complement wired charging, slightly than as their major charging technique,” Yussuff stated.

“Step one to transform consciousness into precise adoption is to accurately establish the client proposition, make sure the expertise is obtainable, and supply it at an affordable worth,” Yussuff mentioned. “The second step is to implement the expertise successfully. Wi-fi charging should be executed in a means that’s logical to the consumer and straightforward to make use of, so customers will truly get pleasure from their experiences and can need to proceed utilizing it. As this begins to occur, we’ll see rising numbers of customers utilizing wi-fi charging as their main option to cost their cellular gadgets.”


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