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Zain Signs Cooperation Agreement with Samsung

Zain Group has signed an agreement with Samsung Electronics aimed at raising the two companies’ levels of cooperation.

Working towards a framework agreement with Samsung, Zain Group will benefit from a closer relationship with Samsung Electronics, resulting in preferential and timely access to a wide range of the manufacturer’s devices, as well as input and support from Samsung Electronics in specific areas of Zain’s device marketing and retail execution activities.

Zain Group Chief Commercial Officer, Jawdat Dajani said: “For our customers, this agreement means they will have access to a wide array of Samsung products matched by very appealing and competitive plans. This agreement with Samsung also showcases Zain Group’s drive to push economies of scale to the benefit of its operating companies.”

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