Telefonica’s Mexican subsidiary has set itself a target of tripling its share of the local market by revenue as it focuses on mobile data services and targeting small business customers.
The company currently has a market share of the industry revenue of 12 percent, although it has a customer base market share of 20 percent.
“That’s an extremely low share,” Francisco Gil Diaz, president of Telefonica Mexico told Bloomberg News. “We have to increase that share to at least 30 percent in the next few years.”
The market is about to be shaken up to break the dominance of America Movil and increase competition by the smaller networks.
The changes that came into effect earlier this month are “truly a historic change that will alter forever the way the telecom sector in Mexico functions,” Gil Diaz said. “It will do better for the competitors and more important for the consumers.”
The company also sees a huge opportunity in targeting small businesses.