The French telecoms and building conglomerate, Bouygues was compelled into placing out an announcement over the weekend denying that its Chairman and CEO Martin Bouygues had died.
The report initially emerged on the AFP information company, and was picked up by different information channels.
Bouygues issued a press release denying the report, including that it “deeply regrets that such a hearsay has been allowed to unfold”.
For its half, AFP issued an instantaneous appology and pulled the story.
“We take this incident very significantly and are finishing up an investigation amongst editorial workers to know how such an error might have been made,” AFP’s international information director Michele Leridon mentioned.
“We provide our humblest apologies to Martin Bouygues, his family members, his group and all our purchasers,” she added.
AFP mentioned that the error occurred on account of a missundersting between considered one of their journalists and a village mayor following a tip-off that Mr Bouygues had died.