Android and iOS inched nearer to complete domination of the worldwide smartphone market in each the fourth quarter (4Q14) and the calendar yr 2014. In accordance with knowledge from the International Data Corporation (IDC) Worldwide Quarterly Mobile Phone Tracker, Android and iOS accounted for 96.3% of all smartphone shipments, up barely from 95.6% in 4Q13 and from 93.8% in CY13. When it comes to yr-over-12 months cargo development, Android outpaced the general smartphone marketplace for CY14 (32.0% vs 27.7%, respectively) whereas iOS beat the market in 4Q14 (46.1% vs 29.2%, respectively).
“Lots of the similar drivers have been in play for Android and iOS to tighten their grip available on the market,” stated Ramon Llamas, Analysis Supervisor with IDC’s Mobile Phone team. “A mix of robust finish-person demand, refreshed product portfolios, and the supply of low-price gadgets – notably for Android – drove volumes greater.
“What is going to bear shut remark is how the 2 working programs fare in 2015 and past,” added Llamas. “Now that Apple has entered the phablet market, there are few new alternatives for the corporate to deal with. In the meantime, Samsung skilled flat development in 2014, forcing Android to rely extra closely on smaller distributors to drive volumes increased.”
“As a substitute of a battle for the third ecosystem after Android and iOS, 2014 as a substitute yielded skirmishes, with Home windows Cellphone edging out BlackBerry, Firefox, Sailfish and the remaining, however with none of those platforms making the sort of positive factors wanted to problem the highest two,” stated Melissa Chau, Senior Analysis Supervisor with IDC’s Worldwide Quarterly Cell Cellphone Tracker.
“This is not to say that distributors aren’t making strikes, particularly for the expansion segments – the low-finish markets,” continued Chau. “With Microsoft bringing ever-cheaper Lumia into play and Tizen lastly getting launched to India early this yr, there may be nonetheless a starvation to chip away at Android’s dominance.”
Smartphone OS Highlights
Android pushed previous the one billion unit mark in 2014, a major milestone by itself but additionally as a result of complete Android volumes in 2014 bested complete smartphone volumes in 2013. Samsung retained the management place by a large margin, transport extra quantity than the following 5 distributors mixed. On the identical time, Samsung’s whole volumes for the yr remained primarily flat whereas Asian distributors together with Huawei, Lenovo (together with Motorola), LG Electronics, Xiaomi, and ZTE fueled essentially the most progress for Google’s platform.
iOS noticed its market share for 2014 decline barely at the same time as volumes reached a brand new file and grew at practically the identical tempo as the general smartphone market. A lot of this was as a result of robust demand for Apple’s new and bigger iPhones and the reception that they had inside key markets. What stays to be seen is how Apple will maintain demand going ahead, as bigger screens have been among the many final gaps in its product portfolio.
Home windows Cellphone had the smallest yr-over-yr enhance among the many main working methods rising simply four.2%, properly under the general market. Having finalized its acquisition of Nokia within the spring of 2014, Microsoft relied totally on a protracted listing of entry-degree Lumia units to keep up its place out there, and relied on its companions HTC and Samsung to offer cowl on the excessive-finish of the market. With the launch of Home windows 10 later this yr, Home windows Telephone stands to make a extra concerted effort to return to the excessive finish of the market.
BlackBerry posted the one 12 months-over-12 months decline among the many main working programs, falling -sixty nine.eight% from 2013 ranges. 2014 marked a 12 months of rationalization for the beleaguered platform, and by the top of the 12 months the corporate had revealed a number of enhancements to its platform and new system additions with the BlackBerry Passport and BlackBerry Traditional. CEO John Chen anticipates 10 million models will likely be shipped in 2015, returning the corporate to profitability and marking a seventy two% improve over the 5.eight million items shipped in 2014.