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Amazon Prime takes the subsequent step towards turning into a cable TV various

Amid the quite a few Amazon Prime perks, there are just a few lesser-known gems. For example, do you know that Amazon Prime subscribers can increase their already in depth Instant Video library by subscribing to greater than 100 totally different “channels,” and that a number of of these channels might be watched stay? In essence, Amazon Prime can supplant a cable TV subscription, very similar to the quite a few different companies on the market akin to Sling TV, PlayStation Vue, Hulu Live TV, and more. Nonetheless, till now, Amazon’s dealing with of its stay TV content material has held it again and whereas Amazon Prime isn’t but a real competitor to the likes of Sling TV and its rivals, Prime has taken step one by including some necessary new options that make watching a discovering stay content material simpler.

On Tuesday, January 16, Amazon is including a search functionality to its Fire TV streaming devices, which can enable Amazon Prime subscribers to browse all stay content material on choose premium channels. Particularly, HBO, Cinemax, Stars, and Showtime could have a devoted “On Now” column on the Hearth TV homepage. Because the identify implies, no matter is at present being aired on these channels will present up right here, and might be seen just by choosing the channel. One other new inclusion is the channel information characteristic, which can present all video programming, together with what’s at present airing stay, in addition to what it is possible for you to to observe later.

In fact, it wouldn’t be an Amazon announcement if Alexa wasn’t concerned. Customers will be capable to use the identical Alexa instructions they at all times should browse content material, however Alexa will now pull up no matter channel you wish to watch when specified, and can be utilized to open and browse the channel information and On Now sections of the Hearth TV interface.

Whereas HBO, Cinemax, Stars, and Showtime are at present the one supported channels, Amazon guarantees extra channels might be added quickly.

Keep in mind that with a view to see HBO, Showtime, et cetera, within the On Now feed, you have to be subscribed to the supported channels by means of Amazon Channels. For those who watch any of those channels by way of different means — akin to an HBO Go account, or as an add-on for one more service — they won’t be available.

All Hearth TV customers will discover the channel information obtainable now, whereas these with the mandatory channel subscriptions could have instant entry to the On Now feed as properly. For those who aren’t but subscribed to those channels by means of Amazon, a free trial is available to verify them out.




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